How to Identify Your Ideal Copywriting Audience
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The process of writing copies for websites or social media platforms involves 20% writing and 80% research. And a part of that research involves understanding who are your intended readers, audience, and customers when it comes to your business.
When you gain clarity on your customer, you’ll have a chance to avoid writing copies that don’t convert your leads. Or, those that do not reach the audience your business needs.
That’s why knowing your ideal copywriting target audience is vital for your business. And it’s not guesswork but a process you must follow to identify your ideal reader, and it includes the following steps:
Ask Basic Questions About Your Business
The first thing you need to do is to understand your own business. Answer these questions:
- What do you sell?
- Are you offering a product, service, or brand message?
- Who already buys from you?
- Are your customers individuals or other businesses?
When you know more about your business, it becomes easy to figure out who is your copywriting audience. For example, a local bakery’s audience differs wildly from a SaaS company targeting tech startups.
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These self-assessment questions set the foundation for writing copies that convert. Also, it can help you determine:
- The words to use
- The emotions to appeal to
- The problems you solve
- The platforms to write for
For instance, if you are selling luxury watches, your ideal copy readers should not be everyone who likes watches. It can be successful professionals who value prestige, craftsmanship, and exclusivity.
Define The Demographics of Your Target Audience
Describing your demographics is incredibly vital in determining the main readers for your copies. You can do that by defining their specific age bracket, gender, location, income, education, and job titles. Ask yourself:
- Are you targeting millennials, Gen Z’s, or retirees?
- Does your product appeal more to one group? Is it for men or women?
- Are your target audience urban professionals or rural families?
- Can they afford luxury items?
- Do they need budget-friendly solutions?
For example, if you are a financial advisor, your ideal audience may be middle-aged professionals with disposable income. In contrast, if you offer college textbook services, your target may be students.
Explore Psychographics
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The above demographics research will tell you who is your ideal copywriting target audience. Alternatively, psychographics will help reveal why they act. Thus, you’ll need to look into their values, pain points, lifestyle, goals, and buying triggers by asking:
- Are they busy parents, eco-conscious travellers, or fitness enthusiasts?
- Do they care about sustainability, luxury, or convenience?
- What keeps them up at night?
- What do they do in their free time?
Analyse The Target Audience of Your Competitors
You can do this by studying their website, ads, social media, reviews, and comments. Why is this important?
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Well, the audience of your competitors is most likely going to be the same as yours. So, when you do this analysis, you can determine who they are targeting and the language or visuals they use.
Then, you can use that information to fill in the gaps in the copies you create.
Create Buyer Persona
After you collect data on demographics, psychographics, and competitor analysis, you can then create a fictional character. They will act as a representation of your ideal readers or customers. And you can do that by giving them names, aspirations, backgrounds, demographics, interests, and pain points.
Bottom Line
Clearly you can tell that the process of identifying your copywriting target audience is very straightforward. Once you get rid of the guesswork you will know who is your audience when writing copies hence better reach, conversion of leads and connections.
Why not reach out to us and let’s build clarity and create copy for your ideal client!
