How to Improve Your SEO Ranking - Quality Writers Ke

There are over a billion websites available on the World Wide Web today. Sadly, 96.55% of these websites receive zero organic traffic. What’s more, the first five organic results on Google account for 67.60% of all clicks, while less than 1% of searchers click on anything on the second page. These statistics can make any website owner nervous.

The good news is that SEO can help. Effective use of it can ensure better ranking and web page open rate. Here’s an example: Let’s assume you’ve started working on some online advertising materials for your business. After posting a few new pages, you find that Google is crawling them.

So, you sit and wait for traffic. But to your surprise, no traffic appears even though Google is crawling to your pages. The main reason for this is that your pages aren’t ranking high enough. And if your pages aren’t ranking, web users will not find them.

So, you need to improve SEO ranking of your pages. Read on to learn how you can do this.

Improve Your Site Load Speed

The average website bounce rate increases from 9% to 38% when your site load time increases from 2 to 5 seconds. This increased bounce rate can lead to lower revenue and ranking on search engine results pages (SERPs).

Therefore, one of the best ways to improve SEO ranking is to enhance your site load speed. You can do this by having a content strategy where you use a content delivery network to distribute your content across multiple servers worldwide. This will help to reduce the distance between users and your website’s server.

Also, you can:

Optimize your pages’ images by compressing and resizing them.
Reduce the size of HTML, CSS, and JavaScript files by removing unnecessary characters, spaces, and comments.
Enable browser caching
Use Gzip to compress your website files
Optimize your site for mobile

When you improve your site’s load speed, you can significantly improve your website’s load speed. In turn, this will lead to enhances user experience and better SEO rankings.

Carry Out a Thorough Keyword Research

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46% of SEO experts believe that keyword management is one of the most essential SEO tactics. This is because keyword research allows you to understand what people are looking for online. Also, it ensures that you can create content that addresses their queries and needs.

When you do keyword research and then use your keywords strategically, you’ll be able to enhance your website’s visibility on search engine results pages. Therefore, keyword research is one of the best ways to improve Google’s SEO ranking.

It lets you understand what searchers are actively searching for. At the same time, it can help you know what content to focus on and what to avoid. This is essential for organic page ranking.

Create Relevant and Authoritative Content

On-page SEO provides one of the best ways of improving search engine ranking. And the number one tactic for this is creating relevant and authoritative content. So, make sure that every content you write presents you as an authority on the topic you are writing about.

When you do that, you boost your organic ranking. Below are some SEO tips to improve organic ranking with content:

Incorporate keywords naturally in meta descriptions, landing pages, headings, and content.
Repeat keywords several times throughout your content.
Be authoritative
Strategically link to relevant sources: to websites with high domain authority and within your own website.
Apply subject matter expertise in your content creation. This will help your content to stand out and ensure that you build credibility.

Optimize Website for Mobile

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According to Statista, 62.54% of web visits come from mobile. So, it’s essential for your websites to be mobile responsive. In fact, when you ask any expert digital marketer about how to improve SEO ranking, they will include mobile responsive sites as one of the top things to have.

This is because a mobile responsive website will ensure a seamless user experience on tablets and smartphones. But how do you optimize your site for mobile? You can do this by:

Optimizing media for faster loading
Using tools like Google Lighthouse testing tool to test the mobile-friendliness of your website
Working with strong web developers to ensure effective technical SEO
Minimizing HTTP requests
Using a clean and organized URL structure that is easy for search engines and users to navigate
Implementing schema markup to improve the visibility of your content in search results

Build Quality Backlinks

Backlinks are one of the most effective ways of how to improve SEO ranking of any website. In fact, the quality and number of backlinks in your site can affect where your site ranks in search results.

So, if you want to improve your SEO ranking, you’ll need to earn relevant links from high-authority sites. The backlinks from high authority sites will send positive signals to search engines. In turn, your site will rank higher in search results.

An essential point to note, you’ll find people selling backlinks online. Don’t buy them. When you buy those backlinks, you’ll violate Google’s webmaster guidelines, which can hurt your overall search rankings.

So, how can you build backlinks naturally? You can do this by publishing authoritative and helpful content that other sites will be willing to link to it. Also, you can participate in outreach activities, where you ask bloggers and reporters in your industry to share your content on their sites.

Optimize Your Images

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Image optimization is an essential aspect of SEO. And one of the best ways to do it is by using alt text. Alt texts can help search engines see that the images on your site are related to the keywords users search for.

What’s more, alt text makes it easier for search crawlers to understand the content of your pages. This will help search engines rank your pages higher in relevant search results.

Streamline Site Structure and Navigation

To improve your SEO ranking, you will also need to streamline your site structure and navigation. This is because website users are highly likely to leave a page with poor navigation without taking any action.

They will not want to waste time on a site with poor user experience. So, these users will easily click back to the search results. Therefore, your pages will experience low dwell times and high bounce rates, which can send negative signals to search engines.

To avoid that, ensure clean navigation and incorporate a simple site structure to help search crawlers discover and index your site. This is key to helping your pages rank higher in search results.

Optimize On-page SEO Elements

On-page SEO elements can help search engines determine whether a certain page matches the search intent of users. When a page is useful and relevant, search engines will rank them high. In fact, Google focuses on “people first content” to rank pages.

So, is SEO really worth it? Yes. It can ensure your pages land on the first pages of search engines and reach a wider audience. Some of the ways to optimize on-page SEO elements include the following

Craft unique and helpful content
Strategically place target keywords
Create keyword-rich title tags
Optimize URLs
Use headers to structure your pages
Craft click-worthy meta descriptions
Add external links to your content
Add internal links
Include well-optimized images

Bottom Line

Improving your SEO ranking doesn’t have to be challenging. As long as you use the above strategies, you can make steady progress toward higher rankings. Always remember that SEO is like planting seeds in a garden.

It cannot bring about a full harvest overnight. Instead, it needs consistent effort, patience, and adaptability to the changing SEO landscape. So, take small steps today, track your results, and keep refining your approach. And before you know it, you’ll start to see your website climber the search rankings and attract traffic it deserves.